Wednesday, December 1, 2010

MY ADIDAS

THE biggest influence on streetwear-fashion must come from RUN DMC, masters of hip-hop!
Their record 'My Adidas' (1985) revived the Adidas company single handed and introduced the unlaced sneaker to the world of fashion.

Here's a video of DMC explaining it himself:



Run DMC's record boss Russell Simmons later launched his own streetwear fashion label: Phat Farm ('phat' as in 'cool', not 'fat'!)

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